THE MOST VALUABLE ADVICE GIVES US CONFIDENCE TO GROW US FASTER & FURTHER TOWARDS OUR TRUE POTENTIAL.
Who inspires your next level of growth?
As a modern leader, you need a new breed of advisor who can help you make faster, more forward-looking decisions with confidence. Without knowing the challenges and opportunities that wait around the corner, it can be hard to know what tools you need in your toolbox. The right advisor can help you integrate trusted perspectives and thought models into the rhythm of business to keep you nimble, prepared, and always accelerating toward your potential.
As a permanent board advisor, Non-Executive Director, and Investor I am driving sustainable growth with fast-paced ventures and global players across the EU. With a 30-year track record spanning Big-Tech, start-ups and scale-ups I excelled in developing marketing strategy, sales, organizations, and growth culture as a Global CMO, CEO and COO – most recently in 9 years with Meta Platforms.
My core expertises lies in market entries, turnarounds and hyper-growth, always aiming to create happier employees, clients and shareholders in synergetic alignment. As a best-selling book author, speaker, podcaster and moderator I champion to adopt marketing innovation faster with a strict focus on impact.
As a permanent board advisor, Non-Executive Director, and Investor I am driving sustainable growth with fast-paced ventures and global players across the EU. My 30-year track record as a Global CMO, CEO and COO – spanning Big-Tech, start-ups and scale-ups – will help you excel in marketing strategy, sales, organization, and growth culture.
frequent advisory themes include
- go-to-market strategy
- competitive analysis + positioning
- market insights + structures
- sales acceleration
- industry lobbying
- organizational scalability + workflows
- performance & talent management
- diversity hiring + key talent assessment
- growth culture + modern leadership
- people resilience
- growth hacking
- innovation + adoption
“One of the pillars that built Facebook's EMEA business. Brought strategy + structure to opportunity.”
“Empowers executives to see tomorrow’s future and guides towards today's meaningful actions.”
“Integer people create impact. That’s what Olli is doing for the industry”
“Olli inspires us to grow to our fullest potential + to install operational excellence."
“Most talented + all-rounded professional I’ve ever met. Inspires people to grow beyond themselves.”
“Combines unique experience + insights across stakeholder perspectives to actionable advice.”
“Executive advice built on facts, experience and an outstanding industry network.”
“Future-oriented, powerful, positive, creative + open-minded treasure in any leadership team.”
“Thoughtful. Capable. Determined. Rarely met a leader as committed to bringing out the best in everyone.
“Initiates change by radical client- + market orientation, pivoting mindset + planning.”
“Initiates change by radical client- + market orientation, pivoting mindset + planning.”
“One of those unique leaders that is both senior + direct, while empathetic + informed.”
“Benchmark leader + inspiration across EMEA + the globe on growing people, partners & profit.
Olli helped us sharpen our market strategy while redefining our growth potential.”
„… who deliberately brings right skillsets and experiences to the table”
Thinks big and collaboratively develops ideas from thoughts to plans to actions.
Advisor Engagement Model
Challenger perspectives formalized for growth
Looking for a permanent addition to your venture’s professional advisory line-up?
Interested in creating your first effective advisory board?
Curious to understand how advisory boards grow beyond governance boards + angel advice?
Let’s talk.
My recipe for shaping sustainable growth organizations is to master highest performance in alignment of highest satisfaction for the 4 key-stakeholders: the people, the clients, the venture and its shareholders, in solid synergy.
Career track
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MAWAVE Marketing
Mawave is Europe‘s leading social media agency for measured results that drive growth for most renown brands + most promising challengers in commerce. The advisory board supports Mawave’s extraordinary founder team with decades of leadership experiences in sales, finance, organizational development, communications + strategy.
Explore www.mawave.de -
C-Wire
One of the most rapidly expanding pan-European scale-ups in Programmatic AI Advertising: their cutting-edge buy- & sell-side system surpasses traditional value creation by integrating machine learning and programmatic advertising with advanced contextual content analysis. This transformative approach unlocks 100% of the audiences for brands and media, in an era prioritizing privacy.
Explore www.cwire.com -
Tomorrow University
This transformative state-recognized online university is dedicated and at the core designed for impact: as a remote-first University of Applied Sciences the ToU allows learners to build 21st-century skills needed in sustainability, entrepreneurship, and technology, through their revolutionary approach to technology-empowered education.
Explore www.tomorrow.university -
CollectID
Leading Fashion brands and Sport Clubs rely on CollectID to bridge physical branded products with the digital dimensions of their brands: proven product authenticity, value adding contents and a direct connection between manufacturer and the end consumer builds on a smart combination of blockchain, NFC, and NFT technology.
Explore www.collectid.io -
ADZINE Conference
For more than a decade ADZINE succeeds to set the professional bar with its ad trader conference. Once a year it assembles the most renowned programmatic advertising specialists across the data-driven marketing ecosystem from across DACH and the EU/UK, both in the audience and on stage, for networking, state-of-the-art know-how exchange and directional consultations.
Explore www.adzine.de/adtrader-conference/ -
Possible Conference & Expo
Brimming with content dedicated to future-thinking marketers combined with innovation and emerging technologies, POSSIBLE, Miami is a global tentpole conference for the highest level executives in marketing and media to network with industry peers, share ideas, present visions and discuss mutual challenges.
Explore www.possibleevent.com
Marketing innovation and smarter adoption, with a radical focus on scale and impact, is my common thread for 25 years as a renowned book editor, author, speaker, podcaster, and moderator.
PROGRAMMATIC ADVERTISING
The first and still most sold global compendium on programmatic advertising explains in detail how automated, data-driven advertising works in practice and how adoption leads to competitive advantage. The bestseller combines cutting-edge expertises from 45 renowned experts from all around the globe.
read @Amazon
REALTIME ADVERTISING
The German reference book on real-time-bidding (RTB/RTA) unites the perspectives from buy- and sell-side, as well as data-, creative + legal aspects. All is explained with hands-on examples by the ecosystem’s leading protagonists. Print copy with interactive eBook.
read @Amazon
REALTIME ADVERTISING KOMPASS
BVDW, the German representative of the interactive advertising bureau iab, established its cross-industry programmatic board in early 2014. The compass became an annually published reference point for the state of the programmatic industry, edited by me as the boards’ co-founder and vice president.
read @Dropbox
HANDBOOK CORPORATE COMMUNIKCATION
“Brand building in the digital age”
One of the first fundamental articles - written back in 2000 - on successful cross-media brand building.
read @Dropbox
…more publications
THE LEADERSHIP PODCAST
#37 Make your Advisory Board your Powerhouse (German)
How to be doomed for failure or set up for success, based on 5 factors: Purpose. People. Charter. Formats.
listen @Spotify
121WATT School for Digital Marketing & Innovation
#103 Marketing innovation: recognizing and successfully implementing trends (German)
Focusing limited ressources on the right development
listen @YouTube
OMR PODSTARS: The Marketing Transformation Podcast
“#160 Erik Siekmann X Oliver Busch” (German)The state of AI, Programmatic, the Metaverse, + the impact of Apple's Vision Pro.
listen @Spotify
DMEXCO PODCAST
“#78 How the Metaverse is going to influence our Future” (German)How brands advance on XR and Web3 towards the 3-dimensional internet.
listen @DEMEXCO
THE NEW COMMERCE PODCAST
“#7 On the Metaverse in the Metaverse” (German) A conversation from within virtually reality about virtual + augmented reality.
listen @Spotify
SASSERATH NOW PODCAST
“#43 New perspectives on Meta” (German)
Pivoting brand architecture + brand strategy of a Global Player.
listen @Spotify
THINK. SPEAK. TRANSFORM.
“Journey to the Future”
Separating hype from trend leads long-term thinking + short-term action.
listen @YouTube
…more podcasts
PLAY VIDEO SUMMIT
"Neither Fish Nor Fowl: How to create Predictability for Advertisers’ fast growing CTV spend?“
watch @noz.video
NEW COMMERCE SUMMIT
„E-Commerce under Disruption“
DMEXCO 2023
"Growing success, growing challenges? Quo vadis, DOOH?“
watch @dmexco
ADTRADER CONFERENCE
“The State of Programmatic CMO Agenda 2023+” (German)
watch @noz.video
D3CON CONFERENCE
“d3con Innovation Award 2023” (German)
watch @YouTube
GERMAN MARKETING DAY
“Keynote: The Metaverse. The Future of the web” (German)
watch @Facebook
PILOT @ OMR
“Metaverse live”
watch @Dropbox
OLIVER BUSCH X MATTHEW BALL
“CEO perspectives: Web3, AR, VR and the Metaverse”
watch @Dropbox
…more speakings
tum·ble·weed {ˈtʌmbəlˌwid}
Among the most resilient organisms on the planet, born in a fierce competitive situation, dedicated to go all-in for growth by delivering its seeds to fertile grounds and succeed even under harshest conditions, creatively utilizing the wind as a resource to build opportunity.